What are investors looking for ?

"[Our] UK Ethical Fund... is ranked within the top 25% of funds within its peer group over the last seven years, competing head to head against funds without ethical constraints and beating them" Standard Life publicity material February 2008, quoting Morningstar data to 1 December 2007 "[Installing wind turbines] has been a significant cost saver... I would argue that we have been able to do these at improved shareholder value" Director of Sustainability, global motor manufacturer See recent research work on the impact of climate change on shareholder value of UK corporations.